Mike Filpi
Bubble on the Beach
· July 2026 ·
A whole world, drawn in two inks and held in your hand.
Everything we've sketched for Bubble on the Beach, gathered into one place: the look, the feel, the plan, and a small gift left on the pillow. Taken one quiet step at a time, with nothing changed without your yes.
A short letter
Dear Mike,
Since we spoke, I haven't been able to put your place down.
So I went away and sketched, not a pitch, but the world I think Bubble on the Beach already is, drawn out so the rest of us can finally see it. The arches you draw, the Atlantic in front of you, Conrad and the herd, the cool morning before the world wakes. This document gathers all of it into one place: how it could look, how we'd work, what the first step costs, and a small gift I'd love every guest to find on their last evening.
Nothing here is fixed. It's a draft for a conversation, yours and Juliana's to push back on, line by line. Your name stays in your hands, and nothing goes public without your yes. That promise hasn't changed and won't.
Read it slowly. There's no rush in a place where time stands still.
Field notes from our call
What we heard you say.
A small, niche sanctuary, chosen for its quiet, not its size. Growth should mean better guests, never more of them.
Steer away from AI and automation. Keep the personal touch, the digital detox, the closeness to nature and the animals.
The split between "Dar Danse" and "Bubble on the Beach" is costing you guests, and it was never yours to make.
Most guests come by word of mouth and return visits. The direct booking engine isn't connected, and reservations are slipping away because of it.
Strong in spring and October, but summer is misread as too hot, when you're some 12°C cooler than Marrakesh.
The best guests are wellness retreats and weddings. As you and Juliana run the place, you want it calmer, finer, and easier.
The world we'd be telling
It isn't a hotel. It's a place that quietly takes the weight off people.
Before any logo or website, this is the soul everything else has to carry: the Atlantic light, the animals who are family, a house that runs on sun and a well, and a welcome no algorithm will ever fake. Four threads, woven through everything we make.
The animals
Conrad the camel and the rescued herd of FLOS aren't a footnote; they're the heart. Ten percent of every booking already finds its way to them. Most places greenwash; you simply do the thing, and have for years.
Off the grid, by choice
Solar power, a private well, no mains tether. The sustainability story isn't a badge to chase; it's how the lights already come on each morning. We make it visible, and credible, without ever making it preachy.
The coast itself
A deserted Atlantic beach, an infinity pool at the edge of it, and the blue feluccas of Essaouira just down the shore. This is Morocco's quiet, wind-and-rhythm coast, where the sea is cool when the interior bakes.
The human welcome
Juliana at the door, the kitchen full of cumin and charred wood, a hammam, a sprung-floor dance studio with real ballet heritage. The thing the whole industry is automating away? You've kept it, on purpose.
“Morocco doesn't need to perform for you. It simply exists.” the spirit we shoot and write in. No models posing, no gloss. Evidence of a life lived here.
How we'll work
Five promises before any work begins.
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Nothing ships without your yes.
Every name, word, and image comes back to you and Juliana for approval before it goes anywhere near the public. You are always in control of your own brand.
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Made by hand, not by machine.
The work should feel like the place: warm, human, a little imperfect. No automated service, no AI gloss where a person's touch belongs.
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One step at a time.
You only ever commit to the step in front of you. Each step proves its worth before the next begins. No long contracts, no leaps of faith.
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We make Juliana's job easier.
The aim is to lighten the marketing load, not add to it: simple tools she can run herself, with us alongside, never over her shoulder.
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Quality of guest over quantity.
Everything we build should quietly attract the right people, and gently let the wrong ones drift elsewhere.
The plan · five steps along the coast
Small steps, taken in order.
You came to us with one question: how to market. The honest answer is that marketing only lands once there's one name, real images of the place, and a home worth sending people to. So we walk toward it, in order. You only ever price and approve the step in front of you, the rest is a map, not a bill.
Now · the only step we price today
Find your name againBrand consolidation & foundation fixes
The foundation, and the fastest relief. A technical step: we end the brand split, fix what's broken, and touch nothing else.
- One name, one identity, everywhere, built around the illustrations you already own.
- Reconnect the direct booking engine, so reservations stop slipping through the cracks.
- Tidy every listing (rooms, distances, amenities) so they finally agree with one another.
- Add the cool-coast truth to the site: a small live note showing how much gentler your summer really is.
Why first: it's visible, it's quick, and it recovers money you're already losing, before we spend a dirham reaching anyone new. And it clears the runway for Step 2, the step we believe matters most.
Step 1 · €3,500–5,000 · scoped & fixed in writing first
Next · what this is all building toward
Capture the placeMedia production · on location
Before we build anything new, we capture what's already here: the soul every page, post and film is later built from.
- A full stills library of the place: rooms, food, the coast, the sunsets, the animals, shot in your two daily windows of light.
- A portion shot on real 35mm film, for the actual grain, the warmth, the odd happy imperfection. The most human, least synthetic way to photograph a place, and impossible to fake.
- A short brand film, no dialogue, that feels like a morning here before the world wakes.
- One graded palette across everything, so it all feels of a piece.
We'll lay out the full treatment on its own page when the time comes. There's a great deal here, and it deserves it.
Scoped together when we reach it, never before.
Later
A home that feels like the placeRebrand & new website
Now there's a real story and real images, we give them a home worth arriving at.
- The finished brand drawn out across every touchpoint.
- A new website that feels like the coast: slow, warm, built to win direct bookings.
- Juliana trained and handed the keys, so it stays yours to run.
- The design system locked in full (palette, type, patterns, font licences), and the guest gift produced, if you've chosen one.
A website is only as good as the brand and the imagery behind it, so it comes after both.
Scoped together when we reach it.
Later · only if it's earning its place
Let people find youMarketing management
The answer to your first question, done the human way, now that there's something true to carry.
- A calm rhythm on social: the animals, the food, the light, posted by hand, never automated.
- Simple marketing Juliana runs herself, set up with her, not handed over as homework.
- Gentle, well-aimed campaigns for the guests you want: wellness, weddings, the cool-coast summer.
Any advertising spend would always be your own budget, paid to the platforms directly, never hidden inside our fee. We'd make that line crystal clear.
A monthly arrangement, reviewed together, only once the groundwork is paying off.
yours to keep
The place as a museNew income streams · a suggestion
Less a service we run, more a door we point you toward, to open if and when it feels right.
- Open the location, gently and selectively, to film, photography and brand shoots.
- A clean, inspiring space for artists and musicians, on weeks that suit you.
- Retreats and workshops, including a sustainability workshop, that fill the quiet weeks on your terms.
This one's yours to own. We'll show you the path and hand you the contacts; you decide whether, and when, to walk it.
…and we never show you a five-step total. You'd never want it, and you'll never need it.
Plain numbers · Step 1 only
What the first step costs, and exactly what it buys.
Step 1 · Brand consolidation & foundation fixes
One fixed price, agreed before we lift a pen.
What's included
- Name & identity resolved into one brand, everywhere it appears
- Direct booking engine reconnected to your site
- OTA & listing clean-up so every page agrees
- Cool-coast weather note built into the site
- Your sign-off at every step: nothing ships without it
Kept deliberately lean
Step 1 is a technical step: it fixes what's broken and touches nothing else. Out-of-pocket costs are close to nil, and anything that does come up is billed at exactly what it costs, no markup, with receipts, flagged before we spend it. The nicer expenses (font licences, print prototypes) wait for Step 3, where they belong.
And one honest caveat: we'll first confirm you fully own your domain and brand assets. If access needs untangling, we'll handle it together.
Quietly worth knowing: reconnecting direct bookings tends to claw back commission you're currently handing to third-party sites, often enough that Step 1 pays for itself within a few months. We don't lead with that. We just think you should have it in mind.
Design fundamentals · the look & feel
A hand-pressed travel journal, drawn from your own coast.
Everything is built outward from the illustrations you already love (arches, domes, the shoreline) and printed as if by hand in two inks: the maroon of your own mark and the teal of the ocean in front of you. Warm, tactile, a little hand-written. Unmistakably yours, and impossible for a faceless resort to copy.
A small new idea to talk over: Essaouira's blue. Mogador Blue is the colour of the harbour's wooden feluccas, born from three thousand years of murex dye on this exact coast. We'd keep teal as your sea, and reserve this deeper blue as a rare accent, for the boats, the harbour motif, and the heritage notes. An addition to discuss, never a change we'd make on our own.
The materials drawer · textures & patterns of the coast
The surfaces · real textures, not icons
A home worth arriving at · early sketch
We've already started drawing the website.
So you can feel where this goes, here's a first taste of the new home: your real rooms, in two honest collections, with the cool-coast truth right where guests decide. Built as one warm, slow page that loads fast and sends people straight to your booking, not an agency's.
Bhaibeh Beach · Morocco
Step off the world. Stay a while.
The Main House
Penthouse
Spacious luxury suite · sleeps 4L'Atlantique
Spacious suite · sleeps 4L'Artiste
Large double room · sleeps 3Chameau Chic
Double mini-suite · sleeps 4Africaine
Double mini-suite · sleeps 3–4The Private Sanctuary
Le Château
Romantic tower · sleeps 2Step inside the working previewthe real build · opens in a new tab · best on a big screen
Built to win direct bookings
Wired straight to your own booking engine, so more of every stay stays with you, not the OTAs.
The cool-coast truth, up front
A live, gentle weather note turns the "too hot" myth into your summer advantage.
One file, fast and yours
The same craft build as this very page, quick to load, easy to host, and entirely yours to keep.
A note on continuity: the live preview is being re-pressed in the locked palette and type above, so the site, the print and this proposal all read as one hand. Nothing goes live until you've seen it and said yes.
A signature touch · left on the pillow
The last thing a guest finds here.
On the final evening of every stay, something small waits on the pillow: a hand-pressed letter, with a little keepsake beside it. No screen, no QR code, no "scan to review." Just the most human goodbye we could think of. The exact opposite of the automated world your guests came here to escape.
Dear guest,
You arrived carrying something: the weight most people carry without noticing it. By now, we hope some of it has slipped away. Probably between the second morning and the third sunset. That's usually when it happens here.
The tide you heard last night will be back. The animals will still be here. The plaster will still hold the cool of the night, the kitchen will still smell of cumin and charred wood.
What you found at Bhaibeh Beach doesn't go anywhere. Neither do you, quite, after you've been here.
Come back whenever the world gets too loud.
Mike & Juliana
your hosts · Bubble on the Beach · Bhaibeh Beach
10% of your stay has already found its way to Conrad and the herd. Thank you for that.
a stamped clay or brass disc: sun & arch on the front, Conrad on the back.
- The letter: two-ink, on Moroccan handmade paper (kâghaḍ beldi). Maroon & teal. Reverse carries "Step off the world."
- Keepsake, one idea: the token. ~40mm, hand-stamped clay (or brass), with the arch, the waves, the saffron sun, and Conrad.
- Keepsake, another idea: a small local spice mix. A house blend from the Essaouira souk, tied into the same envelope, so guests carry the kitchen's scent home. Every dinner they cook with it is a small return visit.
- The wrap: a kraft envelope, twine tie, and a wax seal pressed with the arch, opened by hand, not torn.
Which keepsake? Honestly, your call, and Juliana's. You two know that pillow better than we ever will.
Cost to you, all in: roughly €1.40–2.00 a guest, whichever keepsake you choose (a touch more in brass). The artwork is ours to make, once, inside Step 3. A small thing that guests photograph, keep, and remember you by.
The arrangement
Plainly, and in your control.
Step by step
We scope each step together before any work starts. You approve the shape and the cost of that step, and only that step.
Plain numbers
No retainers you can't see the bottom of. Each step has a clear, fixed price, agreed in writing, before we lift a pen.
Your pace
Start with Step 1 whenever you're ready. If it doesn't feel right, we stop there, no obligation to continue.
Your assets, always
Everything we make (brand, images, film, site) belongs to you, handed over in full. (We'll also check you fully own what exists today.)
No big promises. Just the first step, whenever you're ready.
Have a read, sit with it, talk it over with Juliana. When you'd like, we'll walk through Step 1 together, slowly, and entirely on your terms.
Let's talk about Step 1